Social Media Marketing
Social Media is the hot topic these days in the media, at business conferences and practically anywhere conversations are taking place. Celebrities, such as Oprah, are singing its praises and multi-national brands are effectively using social media to create buzz for new products and gain feedback from customers. But what about small and mid-size companies that don’t have the resources of a Fortune 500 company or superstar celebrity? How do you use Twitter, Facebook, LinkedIn, YouTube and other Social Media platforms to build your business?
The good news is you don’t need mega resources to utilize Social Media to drive bottom-line results. In fact, it’s one of the most cost-effective marketing tools ever. What you do need is a long-term commitment. Companies that commit to Social Media Management can cost-effectively:
- • Build their brand for the long-term
- • Build a SHARED community by interacting with customers and potential customers
- • Strengthen customer relationships and win new customers
Successful Social Media requires current information and knowledge of the quickly changing Social Climate. With so many options, it can get overwhelming. Today, it’s LinkedIn and Twitter, but what’s next? It truly takes an experienced partner to keep you on the leading edge. Rich Printing has developed several packages to help our clients, no matter what your size or business model, leverage the amazing and ever-growing power of social media.
Social Media Start-up Package
It’s not that difficult to create a profile on LinkedIn or set up a Facebook fan page for your company. But is your page properly delivering your key messages? Is it set up to maximize your Google Quotient? Does it provide easy interaction with customers and potential customers? Does it take advantage of the latest viral tools? Rich Printing will help ensure that you engage in Social Media the right way in the most efficient manner through:
- • Creation of search engine optimization (SEO) friendly profiles on Facebook, LinkedIn and Twitter.
- • Training on effective use of each platform.
- • Addition of pertinent product add-ons (i.e., Tweet Deck) for maximum efficiency.
- • Access to Rich Printing account representative for follow-up questions
Social Media Management
Social Media like Facebook, MySpace and Twitter give anyone who has ever had any problem with your company or organization the opportunity to tell not just their closest friends but the entire world about it. That extraordinary reach is why Social Media monitoring and management is becoming a must-have component of your marketing toolkit. With this hands-on program, Rich Printing will:
- • Work with your company to adapt key messages for the Social Media realm
- • Develop objectives and metrics for your Social Media program
- • Provide consultation on when to engage in conversations, whether positive or negative, and what to say
- • Provide information of value about your brand to your key audiences to build positive buzz
Training Workshops
Your salespeople need to know how to use LinkedIn’s many tools and features to generate leads. Your marketing folks should know the latest techniques for effectively using Twitter to build brands and establish thought leadership. It’s a good bet that many of your employees are already using Facebook and other Social Media tools on their own; they should know the do’s and don’ts of Social Media because, like it or not, they are representing your company in the vast Worldwide Web. Rich Printing provides training workshops for:
- • Getting started on LinkedIn, Twitter and Facebook
- • Blogging and Tweeting to build both personal and company brands
- • Generating sales leads through LinkedIn, Twitter and Facebook