Case Study - Catalog Printing

Challenge:  Produce a catalog with reduced copies and at a reduced cost for an after-market automotive parts manufacturer.

Roadblock:  When quantities go down, usually the unit cost goes up.  The customer had a limited budget designated for this project and wanted as many catalogs as they could get, without exceeding their financial parameters.

Rich Printing Company Solution:  Rich Printing Company suggested the customer change the paper stock from 50# offset paper to 35# Alternative 80 bright paper.  This gave the customer the maximum number of copies for the money and met their quality requirements.

Result:  Rich Printing Company maintained a happy customer and reduced the unit cost of their project by 20%, allowing them to order more copies.  As an added benefit, the customer realized a 17% reduction in per unit postage costs due to the reduced weight of the catalog.

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